We've built our reputation on one simple principle: marketing should directly impact your sales performance. Our cross-industry experience gives us unique insights into what drives purchase decisions in specialised markets. We don't just implement tactics; we develop customised strategies that align marketing activities with your sales process creating seamless customer journeys from first touch to closed deal.
Our Approach? Strategic but practical. We analyse your sales process first, identifying friction points and opportunities. Then we design marketing that removes barriers, shortens sales cycles, and increases conversion rates. From exhibitions that generate qualified leads to content that answers prospect objections before your sales team encounters them, every element works together to turn marketing investments into revenue.
We treat your business challenges as our own, measuring our success by your revenue growth. Every recommendation comes from a genuine commitment to your bottom line. When your sales increase and business grows, that's when we celebrate.
We're constantly elevating what marketing can achieve for your business. We set bold revenue targets, not just creative goals. Our ambition drives us to transform traditional marketing activities into strategic sales advantages turning exhibitions into lead generation systems, content into engagement, and brand awareness into market dominance.
We become an extension of your team by understanding your business and sales processes. We blend sales & marketing expertise with your industry knowledge, creating strategies where every marketing activity supports your revenue goals and aligns with your overall business objectives.
With over 25 years of experience spanning B2B and B2C channels across airline, engineering, beauty, and swimming pool & spa sectors, Daena brings a unique sales-focused perspective to marketing challenges. Her background in both sales and marketing means she understands the entire revenue generation life-cycle, not just the marketing piece.
"I've sat in sales seats and marketing seats throughout my career, which taught me one crucial lesson: these functions must work in alignment for businesses to maximise growth potential. Marketing that doesn't support sales is just expensive art."
Daena's genuine commitment to client success drives her approach. She tackles each relationship with authenticity, understanding your broader business goals, not just marketing needs. This client-first mindset, combined with extensive
cross-industry experience, allows her to spot opportunities others miss.
Butterfly Marketing is trusted by businesses throughout Australia. Elevate your brand presence and business impact.
