The Power of Brand-Funded TV Media

In today's cluttered digital landscape, one marketing strategy dominates all others: brand-funded television. Cut through the noise and create genuine connections with your audience through compelling storytelling that entertains while it sells.

Brand funded media delivers an emotional journey and stunning visual transformation that has viewers reaching for their phones to share, comment, and shop the products they see on screen. Viewers are taken on a captivating journey with every episode, creating authentic connections that traditional advertising simply cannot match.

According to HubSpot, 99% of marketers currently using video plan to increase their investment. The 2023 State of Video Marketing Survey revealed that 91% of businesses now use video as a marketing tool, up dramatically from 61% in 2016.

Why Brand Funded TV Works

Unlike fleeting 30-second spots, our 2.5-5minute segments weave your products into compelling stories that viewers actively choose to watch.
18 Million
Australians tune into TV weekly
58%
Active attention vs. 31% for     YouTube and 4% for Facebook
47%
Increase In brand consideration for TV partners
3.8× ROI
On partnership investment

Why Partner With Butterfly Marketing

We connect brands with premium TV audiences through authentic storytelling.

Our expert team delivers:
Maximum exposure within captivating storylines
Targeted reach to qualified, ready-to-buy viewers
Measurable ROI through integrated content strategies
Professional video assets for all your marketing channels
Australia's Best Pools | Season 1
Mount Martha, Victoria

Premium Programs for Maximum Exposure

We connect brands with premium TV audiences through authentic storytelling.
Our expert team delivers:

The Great Australian Dream

9 Network | November 2025

Exclusive category opportunities across this heartwarming 4-part series including:
  • Built with Construction
  • Smart Solutions Technology
  • Green Thumb Segments
  • Lifestyle & Outdoor Living
  • Water Features & Pools
  • Post Show Debrief - Food & Beverage

Australia's Best Pools - Season 4

Airing Early 2026

Showcasing Australia's Best Pools with design, technology and  innovation segments in:
  • Pool Design & Construction
  • Sustainable Solutions & Climate Friendly Equipment
  • Technology & Innovation Product Features
  • Pool Maintenance - Tips & Advice
  • Landscaping & Styling

Your Path to
Premium Exposure

Integrate into our existing shows

Leverage established audiences

1

Create a custom TV concept

Build programming around your brand

2

Marketing Amplification

Extend your reach with testimonial videos, brand hype reels, how-to tutorials, photography, and content for social media, award submissions, and websites. Our network advertising opportunities leverage premium placement across broadcast and digital channels, including targeted commercial spots that will maximise your exposure.

3

Partnership opportunties

Tailored Brand Exposure for Maximum Impact
Premier Partner
Premier Partners own a dedicated segment category throughout the series with additional content scattered through the episodes.
Category Exclusivity
Multiple Segment Integrations
Key Messaging Integration
Hero Product Features
Partner Recognition
Call to Action
Audience Engagement
Visual Impact
Spotlight Partner
Make a targeted impact with a premium single-episode feature.
Dedicated Exposure
Key Messaging Integration
Hero Product Features
Call to Action
Audience Engagement
Visual Impact
Brand Partner Extras
Amplify your brand presence with promotional additions that complement any partnership level.
Brand Hype Reels
Testimonial Videos
How-to Tutorials
Professional Photography
Award Submission Assets
Social Media Content
Segment Stills
Extended Director's Cut
Competition Sponsorship
Website Promotion

Brands That Trust Us

We don't just work with clients; we cultivate partnerships that evolve, flourish, and soar beyond expectations

Bring Your Brand into Millions of Australian Homes

Don't miss your opportunity to showcase your products in Australia's most engaging lifestyle content. Connect with us today to secure your category position.
The Great Australian Dream
Expression of Interest closes May 30, 2025
Australia'sBest Pools Season 4
Taking Expressions of Interest